Call for Volunteers - DMAI Committees for Advocacy, Technology, and Social Responsibility

Get Involved! We are looking for passionate DMAI members to volunteer on three committees focusing on the most pressing issues currently facing our industry:

  • Advocacy 
  • Technology, and 
  • Social Responsibility

As stated in previous blog postings, these initiatives were identified by DMAI members as having the greatest opportunity for impact in The Futures Study, and are the basis for which our industry has committed more than US$4 million dollars through the Destination Excellence campaign.
With the issues clearly identified and the campaign proceeding successfully, it's time to kick our efforts into full gear to create viable tools, best practices and other resources.
Last week in Washington, D.C., I met with the DMAI Board of Directors and confirmed the goals for the three committees:
Advocacy - Chair: Gary Sain (Orlando/Orange County CVB)
This group will recommend partnerships, best practices and resources to communicate the value and impact of destination marketing organizations to their leadership, stakeholders and community. The ultimate goal is a toolkit of resources that DMAI members can use now.  Examples of advocacy tools include:

  • A video created recently by Visit Denver to drive home the "tourism is important" messages with their community. To view the video, go here
  • A study of hotel taxes and their impact on the local community from the Greater Phoenix CVB.  The Destination & Travel Foundation and GPCVB are packaging the study with the questionnaire and sample press releases and media clips. This document will be available to DMAI members by the end of next week.

These are just a few advocacy tool ideas. Partnerships with national and global organizations that represent our stakeholders, such as Americans for the Arts and the American Hotel & Lodging Association could also solidify our relevancy with stakeholders
Technology - Co-chairs: Martha Sheridan (Providence Warwick CVB) & Maura Allen Gast, CDME (Irving, Texas CVB)
This group will identify and provide technological solutions for DMOs to enhance the level of sophistication, intuitiveness and interaction that drive customer attention. is a huge part of this initiative and that program is progressing very well, but this committee will also identify other technologies (i.e. CRM, mobile marketing, social media, etc.) to enhance the success of our members. 
Social Responsibility - Chair: Steve Moore (Greater Phoenix CVB)
DMAI's Social Responsibility Committee will look to provide best practices specific to the destination marketing industry without duplicating efforts of other organizations.  This critical initiative provides opportunity for our industry to suggest synergistic solutions that combine a rewarding travel experience with sustainable economic development. There is also much opportunity for this committee to establish an inclusion program, ultimately driving more diversity into our industry and leadership.
To truly create the best resources, we need your help!
With the funds provided through the Destination Excellence campaign, DMAI and the Destination & Travel Foundation are primed to provide our DMOs and the industry will relevant, viable tools and resources that address these challenges we face.  However, it's critical that we - as destination marketing professionals - join the conversation to suggest solutions and determine the path we take.
Are you ready? Here's how you can help.
To serve on one of the three committees, send an email with your contact information to  Include the name of the committee you'd like to serve on and a brief note stating why you're interested.
Whether you are able to volunteer for a committee or not, I'd still love to hear your ideas. Comment through this blog and tell me .... what would you like to see these committees act on? How would you measure for success?  Is there something your DMO is doing in one of these areas that other DMOs would find usefulness?  
For years, I've believed that one of the biggest values of being a member of DMAI is the collaboration between our DMOs.  Now is the time to collaborate and share. Share your ideas. Share your time. 
Together we can create critical and practical resources to move our industry forward.

The opinions of this blog are that of the author and do not necessarily depict the position of Destination Marketing Association International. Do you work at a destination marketing organization (DMO) or tourism board? Become a member of DMAI!

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