If you haven't already heard, DMAI is participating in a unique grassroots industry effort to promote the benefits of meeting face-to-face. It's based on a national study which shows the irreplaceable, positive impact that face-to-face meetings have on the bottom line. During these challenging economic times, when so many companies are questioning the value of meetings, this study and campaign gives us and planners the ammunition to keep the world meeting.

To make this campaign work, we need every DMO to participate. It's easy to do. Just check out www.facetimematters.org for details. If you've got ideas on how we can extend the campaign, I'd love to hear it.